JanRezab / Blog

Founder & Executive Chairman of Socialbakers.com


Monthly Archives: March 2014

Public Speaker Tips: Top things to do and not to do in a speech

Published: March 31, 2014

Since I speak at a lot of events, people ask me if I always presented (basically asking if I have a “natural” talent). Then I remember my first big speech, 150 people, I was 16 years old – on a mobile event in Prague, I was extremely nervous, shaky, I had a presentation in Flash, my voice was shaking, my hands were sweating. Every time you repeat a speech, you do another one, another one, another one – you get better and better. These tips that I’m about to give you, outside a great story, a lot of technicalities and checklists I do before any public speech. Today I’d like to share these tips and hope for them to be helpful to you guys.

Never say the following things:

  • I know you’re probably tired, but I will try to make it interesting
    • With this phrase, you actually make the audience tired!
  • And thats the end of my presentation
    • We will know thats the end of your presentation. Just conclude with a short Thank you. You will get a better applause, I guarantee it.
  • I just learned the organizers that I have less time
    • Oh this one really gets on my nerves, ask before that plus always double clarify
  • We are running late, I will make it quick
    • Nobody cares anyone is running late. You have interesting content, if you dont, dont get on stage
  • Can you hear me?
    • Something that even I often use and have to use, but its one of the worst sentences to say in a public speech. Test before.
  • You probably can’t read this, let me read it out loud
    • Two issues: People should be able to read, don’t read quotes

Never do the following things:

  • Never turn around to look at your slides
    • You should remember your slides, and worst case have a little cheat card
  • Stand in front of your slides (people can’t see them)
    • I still can’t believe how many people do this
  • Only looking at the cheat screen is bad. The “staring down people”
    • Find the 3 people and use them as anchors
  • Don’t read quotes
    • Give an audience a few seconds to sync in
  • Don’t compete with your slides
    • You as a person have 2 messages. On you are saying, one you are showing. For the crowd, the one you are saying is always more important and more powerful
  • Don’t jump from one slide to another
    • Say what you need to say before the next slide, then turn to the next slide. And don’t jump from one to the other. If you need to repeat a slide, just copy it in there in the presentation flow (done that), NEVER get back to it (unless you are in questions)
  • Don’t over-do it with videos
    • One video good, two videos maximum, no videos best. Unless you really need videos. I would consider 1 – 2 minutes a maximum length of a video.

Checklist prior to speaking, always do this:

Stage prep

  • Go up on stage the break before, walk on it, see how it feels
  • Test the microphone in the break if it works well, you don’t want to be running around and changing that
  • Talk to the people what they expect from your presentation
  • Listen to previous speeches so you know and make references to them
  • Write down the first 3 sentences on paper and last 1 sentence. I always do that. I would rarely use it, but I have it in my hand and use it as confidence
  • Prepare a smart question and have someone ask in the audience as a 1st question, it will get the questions started (I rarely do this and sometimes regret it…)
  • Always make sure there is a timer, if there is no timer, make sure someone signals 5 mins before, and then cut for finish.
  • Know how many people will be in the room – know it, you don’t want there to be more or much less than you are expecting

Slides

  • Make sure you have slides that you can see in front of you so you dont have to turn around
  • 1 slide typically for 1 minute for a normal presenter. So a 15 minute presentation should have no more than 15 slides. This is pretty much a rule.
  • Your minimum font size in your powerpoint presentation is as if you would print your slide on the box of small matches and put it on hands length – it should be readable like that.

Socialbakers building new global HQ in Prague (Updated)

Published: March 28, 2014

(Updated) Having 13 offices (big ones: Prague, Pilsen, regional HQs: London, New York, Mexico City, Singapore, Split & local hubs: Dubai, Istanbul, San Francisco, Munich, Paris, Sao Paulo) in 11 countries is not an easy thing, and makes managing Socialbakers internationally quite a big project. Locally in Prague, we grew from 2 apartments in the center of Prague to two 2 lovely Prague villas. Recently, we are slowly running out of space. So last month, we have closed a deal to get into new offices in Prague in Prague Karlin. The building is ready from the outside. From the inside, it will need a lot of work.

We are now almost 175 in Prague alone (around 300 total), and we will soon be 200. Its only fitting that we get ourselves a nice new office.

I will use this article to slowly update on progress where we are. We hope to move in on the 1st of September (originally thought earlier), so lets see! I will update this article as we go!

office

April 2015 – After starting building in September 2014 and planning from March 2014 to September 2014, we finished the offices. You can find the final pictures over on Officelovin (see more here), here are some of them.

May 2014 – Here is an update. Few weeks later, we have a full floor plan and we have got the first visuals. Of course, there is no decoration, no light, no color – that will be added over the following weeks. Its just a visualization of the lay-out and where we are. The top 2 pictures are entrance floors. The last picture is the interior of the office itself. Lets see where we move over the next 10 days, and get to a more decorated environment.

Screen Shot 2014-05-05 at 16.12.38 Screen Shot 2014-05-05 at 16.12.43 Screen Shot 2014-05-05 at 16.12.51

April 2014 –  At the end of the day, we are taking 2 floors + 2 small floors which will connect with a short air bridge. Total space is about 4000 sq.m., where it seems that for now, we can fit. It seems like a lot of space, but we are building space for almost 200 people, possibly over 200 people (and every day, we have many international visitors).

The first proper floor plan was completed last week together with a few style guides that I will share once the final comes in. Its still going to be a long ride, I hope we will really be able to open by September, worst case October. I might get less optimistic about that over time, or more. Lets see!

Screen Shot 2014-04-13 at 14.31.30

 

March 2014 – empty office, no floors, no ceilings. We are at the beginning, the building is finishing up.

This is the address:

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What did Facebook buy virtual reality goggles Oculus Rift for?

Published: March 26, 2014

Facebook is on a buying spree. After it bought Whatsapp for 16B (you can find my view on it here), it just bought Oculus Rift for $2 billion.

In a post announcing the acquisition yesterday, Mark Zuckerberg said they will build immersive social and communication experiences for the platform, but to get to my point: In my recent division of social networks that I defined earlier, that I will be writing about even more, I am saying there are 2 types of social networks: Ones more around connections and communication (building a base), and ones that are more around content.

Screen Shot 2014-03-26 at 18.03.26

The logic here is that Facebook is trying to build a stronger connection network, and trying to build a new screen for people to use, possibly even with their phone. I mean its not hard to put together 1+1. Even the connection of Oculus Rift + Whatsapp as a live chat is just great. And there are many, many others… This could spark a new wave of a new type of media, perhaps, even in an extreme situation, making the television obsolete.

Augmented reality and Virtual reality are probably things that are most under-evolved in todays world compared to modern sci-fi, and I think its really time for the world to embrace these new technologies.

So what would be the best use-cases for Oculus Rift?

  • Obviously Gaming – thats already a use-case, but I think Oculus Rift is still at the very beginning of the gaming experiences and social gaming experiences it can truly bring
  • Virtual Reality Chat – everyone knows video conferencing as it is today sucks, thats why at Socialbakers we will probably get a presence-bot. But with virtual reality where you could turn left and right in a meeting, this would really be amazing. A virtual reality meeting platform would be a very cool use-case especially for long-distance meetings.
  • Virtual Reality Social Chat Touch – same as above, but with a robot on the other side mimicking the other side. You get the many use-cases.
  • Sports, Movies, physical experiences to watch with friends – this is something thats great
  • New virtual reality social game – The Sims live – you could create an entirely, and this is the part to be a bit careful about.

The threat of virtual reality

The threat of virtual reality, as also depicted by many sci-fi movies, its quite immersive. We have to be careful as humans not to fall for a virtual world to the real one.

What does this mean?

The announcement also means Facebook just partly became a hardware company, which is quite a big deal! It might show more acquisitions in the hardware space if it finds that there is a strong fit with the product.One things for sure, it will be interesting, and as a lover of every gadget, I am looking forward to seeing the amazing use-cases!


Facebook is not failing marketers, some are just failing at social marketing

Published: March 25, 2014

Dear jury, today I am about to make a few arguments for social marketing and its future. These days, its probably really cool and trendy to say: Facebook is failing marketers, or his latest click-bait – Facebook is failing marketers again by  Nate Elliot  from Forrester (to be honest, if it was anyone else, I respect an opposing decision, but coming from a research company as reputable as Forrester on its official blog post, it could prove most of it using data points, but of course, that can’t be proven, because many is not true).

As we at Socialbakers disagreed with teens are evading Facebook (ergo some people on a witch hunt trying to find whats wrong with Facebook), and proved it with hard data, the real story is and was that teens are now using more apps, as its becoming increasingly easy to multi-task even between apps (I would also associate that with the evolution of simplicity to switch between those apps on Android and iPhone). Today, we are going to make the same point for all the nay-sayers of social advertising.

The negative opinions mostly used around Facebook and social advertising in general and my argumentation that I use when talking to social marketers.

Opinion 1: There is little organic reach!
Where is this a problem of advertising on Facebook? People say Facebook decreased and tweaked its algorithm. Well, these people don’t know what they are talking about. Do you think someone put a line of code: If this is a branded page, then don’t show? No. Clearly, they didn’t do that :) Its primarily the users behavior and the brands behavior that has changed. Users follow more pages, brands send more posts/content. Do you really expect organic reach to grow under these circumstances, even be flat? Impossible! And of course, there is more and more paid reach, which will, logically, get preferential serving -> the more paid there is, the less organic there will be. But there will have to be some organic, because Facebook must then know how to allocate some level of efficiency. Interesting data that we are actually seeing is that yes, brands get less exposure, but many other things like sports, media, and others get as good if not better exposure. I wouldn’t simply say: Facebook cut organic reach! No, Facebook improved the algorithm to be serving more relevant content to whom it matters the most – to users. And its up to the brands to, again, post relevant content and boost it to the right audience. Many pages are reporting organic reach actually up.

Opinion 2: There are fake fans + There are fake click bots
Yeah, and there are fake ad bots on Yahoo, Google, and everywhere. In every eco-system, there will be something fake. Thats why at Socialbakers we built the Fake follower check for Twitter for example to show some of the basic bots (now, the bots are getting more sophisticated). But to be honest you can always tell if its a bot or a real user in the end, and if I look at the biggest ads running in the world, they just don’t have that problem. Wall Street Journal runs an article today: A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus. Doesn’t seem like this is a specific problem of 1 platform as described in the “Facebook Fraud” video. Yes, there are users that you acquire as fans, who are later inactive with your page. Yes, this is a problem of several relatively big countries where ad bots can hide out. If you target your advertising, you will be fine (more fine than anywhere else). We ran the logic as described in the FB Fraud video, and didn’t reach the conclusion that this would be a system-wide problem for all advertisers (its very specific to ones that don’t do it well).

I would like to present my evidence and put it in points on why Facebook advertising is working:

Point 1:  Small businesses rock – Sheryl Sandberg recently said that in the US, majority of Facebook ads are from small and medium businesses. If you are a small business, I believe you don’t repeat advertise unless you actually have ROI.

Point 2: E-commerce invest more than ever – Ecommerce and retail companies invest more than ever on Facebook. Would they really still keep investing if the returns weren’t there? In the commerce world, Facebook doesn’t really count as brand or image advertising, so either it generates revenue, or nothing.

Point 3: Mobile revenue ROI positive – More than 50% of Facebooks users are now on mobile. The ROI on mobile for app makers creates and entirely new ecosystem, allows companies like Supercell to work super well and acquire users still for a very affordable price! Great way to seed apps and games. These companies make hundreds of millions on acquiring these users.

Point 4: Facebook advertising is still cheap! Yes, I believe its extremely cheap, and sooner or later, the competition for specific target audiences will start increasing and logically so will the price. Its a market that will regulate itself by demand and supply

Point 5: All ads are better if they’re social – An ad is simply better if its social. This is a fact, all companies know that if you place ads in social context, they will work better. Why do you think Google is planning to launch its +Post ads on GDN (Google Display Network)? I already said that a majority of digital ads will be social by the end of this year. I stand by that statement.

Point 6: Efficiency of other platforms – Efficiency of TV ads, radio ads, and others and its measures are not being questioned at all, yet social is being put under a microscope. Many TV ads are being skipped, being ignored, used as bathroom breaks, and we don’t really know a lot about the % loss, and we are talking about “big” problems

Point 7: Facebook is an evolving platform – For many marketers, the fact that Facebook and social media constantly evolves might be irritating. But I have seen very little changes to the worse.

Dear jury, concluding my points, yes, I believe if you look at both sides, Facebook and social advertising in general works, and who puts in false titles like: “Facebook is still failing marketers” should have much better data to prove it. Not hearsay from a few marketers that know little about the subject, or people that just spent little on ads, but a deep survey understanding the dollars, who spent them, how they spent it.

Now you could say Jan, you are motivated, you make money on advertising on social media. Of course we do! But more so we actually make money on our clients making return on activities they do with social networks and with us. For my business to work, I need clients to be with us for years, meaning, if social advertising doesn’t work for them, we have got a big problem.

Again, back to the “Facebook teens going away” (but actually being there) – as I said the story was actually in something else. The real story was: Users now multitask more (and maybe Facebook isn’t so cool for teens – an image issue, sure). So in my case today, I explained why I think its not what some analysts and media are saying. What I really see here is an entirely different problem, which is: For many advertisers, social media is still extremely new, and they don’t spend the money effectively. If you put a TV ad in a completely wrong audience on the wrong program, you can blame the TV, or you can blame yourself. So please, don’t blame Facebook for spending your money wrong, its how you spend it, how you use it, how you understand all the underlying metrics and data – then you can truly say: Facebook works for me / or it doesn’t. But most companies that we work with at Socialbakers, when they went on the walkabout of truly understanding their social ROI and optimizing it to its best, I would rarely see them failing to find it.

Photo cited from WSJ by David Plunkert


Social analytics is outgrowing the social listening space

Published: March 18, 2014

Last month, Socialbakers announced its $26 million growth funding round, putting the total funding at $34M. There were several smaller funding rounds of $10M in the social analytics space over the past several months, putting the total of funding in the social analytics space to way over $100M, not including Simplymeasured funding today of $20M (puting their total at $28M).

These investments underscore that the industry is red-hot and evolving rapidly, making me very excited. Nevertheless, it is a testament to the attractiveness of this market that most of these companies are still First generation companies that are 1 – 2 years behind the market and almost universally lack a proper ads solution, benchmarking, insights integration, mobile apps for analytics, and more.

Just as web analytics emerged to drive digital spend ten years ago, this latest investment activity underscores that the investment community sees a clear the gap between consumer behaviour and social marketing spend, and that insights are needed to justify the increase in ad spend.  Everyone is scrambling to become the Omniture of social marketing.

The social listening space, historically led by companies like Radian6, Sysomos, and many others, has now practically been fully consolidated by companies like Salesforce, IBM, Adobe, and others.  Due to widely differing offerings however, the market here is nevertheless confused about the “listening” use-case. People often mistake social listening for monitoring (the latter belonging to the analytics of social customer care, crisis management and more). The key use-cases for today’s social listening tools is sentiment analysis, one of the most important well-kept secret of these companies. Nevertheless, indicating that your company’s campaign resulted in 33% positive answers, while your competitors had 35%, do not add significant value, especially because it can off by a large factor.

At Socialbakers, we strongly believe that the second part of the equation, social monitoring, is deeply related to social analytics, and we have continue to innovate our product portfolio to ensure that every facet of monitoring, including social customer care, are tighly integrated into the analytics customer experience.

In summary, while funding continues to pour in (with many investors loathe to “miss the boat” despite placing bets on older generation platforms), the industry is shifting rapidly, with a broad recognition that social marketers are extracting significantly more value from social analytics than they are from social listening.

As part of this evolution, Socialbakers has shown exceptional vision and role in shaping the emerging social media analytics market. We are the only social media analytics company to have focused from the beginning on data, analytics and market insight as a competitive advantage (especially as customer needs for social analytics have become more sophisticated over time with the increasingly important role for data).  From enterprise grade command centers, to ad analysis, to deeper benchmarks, and monitoring the plethora of social media platforms, we feel our product is exceptionally well prepared to continue leading the way in the social analytics space.