Published: November 8, 2011
A question I’m often asked by clients is: how many people can I get from Facebook to my website?
However, this is the wrong question, since it`s not only the visitors that a Facebook page can generate, you have to focus on different areas.
When I was asked by one of our customers about what a Facebook Page should bring him, and how they should commit to it, I told them that opening a Facebook Page is like opening a flagship store, and a very busy one.
Facebook is a channel that`s big enough for marketers to focus on. I believe that more people spend time on Facebook then they spend shopping in general, so you have to get your store out there.
Continue reading my full article on the Econsultancy blog.